ASSET

New York



At a glance

Ideal for
Price
$$$
Local tip
Check out ASSET's happy hour for great deals on drinks early in the evening Monday to Friday.

ASSET is a vibrant dining destination located on Columbus Avenue in the Upper West Side of New York City. This restaurant offers a chic and stylish setting where patrons can enjoy Asian-inspired creative cuisine. Situated conveniently close to Central Park, the Beacon Theater, and the American Natural History Museum, it provides a perfect spot for relaxed dining in a contemporary environment. The menu is an adventurous blend of flavors and innovative dishes that appeal to those looking for something slightly different yet familiar. For cocktail enthusiasts, ASSET offers a well-curated selection of drinks alongside their eclectic menu, making it a popular choice for evenings out with friends or a special date night.

ASSET caters to diverse dining preferences, including brunch options for leisurely weekend meals. Its flexible seating arrangements and warm atmosphere make it suitable for both intimate gatherings and larger groups. Patrons can expect a lively dining experience that reflects the bustling energy of the Upper West Side, making it an enjoyable stop for residents and visitors alike.

Reviews

samuel tayim samuel tayim Jul 2026

"What an amazing dining experience! The minimalist interior design gives off a really sleek, calm vibe. The spicy tuna rolls and assorted sashimi platter were incredibly fresh and beautifully presented. The staff greeted us warmly and provided prompt, polite service."

Hina Cao Hina Cao Apr 2026

I like the guava sorbet - my new favorite gelato flavor and that they sing and provide bubble for my birthday. I enjoyed the asset salad because of its dressing, the branzino and the sides of mushrooms and broccoli

Katya A Katya A Mar 2026

Awesome place to sit at the bar or sit at a table! i got the passion sidecar and it was great, the food was already delicious. I especially loved the general tsao cauliflower and the brussels sprouts. The ambiance is wonderful and our sever, Gamaliel, was great as well. Definitely will be back!

Anderson Nelson Anderson Nelson Nov 2025

I came after visiting the Museum of Natural History. The atmosphere and decor are trendy and very artistic. What made this place memorable was the flavors in the food—it’s like a party in your mouth and you want to go back for more. Seriously, I haven’t had food taste this good in a while. I had the tuna sashimi and sushi and the crab fried rice. Highly recommend.

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Frequently Asked Questions

ASSET offers Asian-inspired creative cuisine.
ASSET is located at 329 Columbus Ave, New York, NY 10023, USA.
Yes, ASSET is near Central Park, the Beacon Theater, and the American Natural History Museum.
Yes, reservations can be made at ASSET.
ASSET holds events; details can be found on their website or by contacting them directly.
Yes, ASSET is suitable for both groups and families.
Yes, ASSET has a happy hour Monday from open to close and Tuesday to Friday from 4pm to 6pm.
ASSET is open Monday to Wednesday from 5pm to 10pm, Thursday to Friday from 5pm to 11pm, Saturday from 4pm to 11pm, and Sunday from 4pm to 10pm.
ASSET offers a menu that may accommodate various dietary preferences; it is advisable to inquire directly with the staff.
Inquiries about outdoor seating availability can be made directly with the restaurant.

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